Ross Douglas thought he was in a tight spot.
He had done his best to make sure that the 2013 FNB Joburg Art Fair would meet the diverse needs of artists, gallerists, collectors, sponsors, media and general visitors. He’d secured new galleries – from Cape Town, from other African countries and from Europe – whose presence as exhibitors would grow the Fair’s national, continental and international profile.
He’d sought a balance between business and aesthetics, creating an unpretentious but impressive space that would be equally welcoming to schoolkids, hipster poseurs, wealthy buyers and skint bohemians. There would be refreshing, thought-provoking, beautiful work on display; there would be uninspiring stuff too, but that could hardly be helped. Some of it was familiar to those who travel the South African visual arts circuit, but much of it was new.